Research & Development
High percentage of new products
Whilst in the 1980s the percentage of new products amounted to between 5 and 10 per cent of sales, the target of 25 per cent has been surpassed in recent years. The results of our successful innovation policy are protected internationally by more than 850 applications for patents and designs.
Our long-term cooperation with dental practitioners and globally leading universities enables us to be pioneers in the field of oral healthcare. Our state-of-the-art research and test laboratory enables us to measure all the relevant characteristics for our products. Numerous measurement data and empirical values create a sound basis for our intensive research activities.
In the market and with regards to the needs of the consumer we take account of current trends and rely on our systematic market research. The results of surveys conducted with our loyal national and international clientele have a commanding influence.